Facebook and Instagram ads, run for you
OptimAds plans your campaigns, makes the pictures and videos, launches the ads, watches them every day and adjusts them. You see every rupee spent and what it brought, checked against your own sales or leads.
How it works
You give access
From your Meta Business settings you give us access to your ad account, your Facebook Page and your Instagram account. You never share a password. Online stores also connect their sales data.
We plan with you
We study the last 90 days of your account, work out what a sale or a lead can cost you, and agree a monthly ad budget with you. That budget is a hard limit: the ads cannot spend more.
We run the ads
We make the creatives, check every claim with you, launch, and adjust day by day. Every change is recorded with the numbers behind it. You can have your ads paused at any time.
What is included
Creatives
Pictures and videos made from your real product and brand photos, as many as the account needs. If you want videos from creators, you pay the creator directly.
Tracking set right
Pixel, events and, for stores, the product catalogue are checked and fixed in the first week, so Meta learns from real sales and real leads.
Honest numbers
Your dashboard shows spend against budget every day. Reports put Meta's figure beside the confirmed figure: your store's sales, or the leads you marked as good.
For online stores and for businesses that sell through enquiries: clinics, studios, cafes, coaching, services. Ads on Facebook and Instagram only.
Plans
One payment for our service, for one brand and one ad account. No setup fee, and nothing renews by itself. Your ad budget is separate: you pay Meta directly, and we agree the amount with you during planning.
3 months
Enough time to test creatives and settle on what works.
Choose 3 months6 months
Steady testing and scaling over two quarters.
Choose 6 monthsIf you spend more than Rs 1,00,000 a month on ads
Larger accounts take more work, so a part of the fee follows the ad spend. It is worked out after each month from Meta's own spend figure and shown on your dashboard.
| Ad spend in the month | Extra fee |
|---|---|
| Up to Rs 1,00,000 | Nothing |
| The part between Rs 1,00,000 and Rs 5,00,000 | 5% of that part |
| The part above Rs 5,00,000 | 3% of that part |
Questions
How much should I spend on ads?
There is no fixed amount. We agree it with you during planning, from what a sale or a lead is worth to you. A very small budget brings too few results to learn from, and we will tell you so plainly before you spend.
What results will I get?
We do not promise sales, leads or a return. Nobody honestly can: Meta's auction, your product, your price and your website all play a part. We promise careful work, a hard limit on spend and the real numbers, including the bad weeks.
Can the ads spend more than I agreed?
No. The monthly budget is set as a hard limit, a daily budget can be set as well, and spend is checked every day. Raising the budget is always agreed with you first.
Who approves the ads?
We show you the creatives and go through them with you before they run, and we check every product claim with you. You can have your ads paused at any time; we restart them after speaking with you.
Are the pictures made with AI?
Many are, starting from your real photos, so your product looks like your product. Where Meta requires it, the ad carries Meta's AI label.
What access do you need?
Access to your ad account, Facebook Page and Instagram account, given from your own Meta Business settings. It stays your account and your card, and you can remove our access whenever you like.
What happens when my plan ends?
Nothing is charged again. Your campaigns and creatives stay in your ad account. We tell you 15 days before the end, with a summary.
How do I reach you?
Write to am@the100xers.com.