Privacy policy

Last updated 13 November 2026

This policy explains what OptimAds, a service of THE100XERS LLP, holds about you and why.

What we hold

• Your account: your email address and, if you set one, a password stored in protected form.
• Your business details: the business name, website or Instagram handle and phone number you give us.
• Your payments: the plan, the amount and Razorpay's payment reference. Card and bank details stay with Razorpay; we never see them.
• Your advertising figures: spend, results and other numbers read from the Meta ad account you give us access to, your store's sales figures if you run an online store, the record of changes we make, and the reports we write for you.
• Leads: if you advertise for enquiries, the names and phone numbers of people who enquired, so that you can mark which were good. Only you and we can see them.

We never ask for your Facebook or Instagram password. Access is given from your own Meta Business settings and you can remove it at any time.

How we use it

Only to provide the service: to plan and run your ads, to show you your dashboard and reports, to send you account and report emails, and to keep payment records as the law requires. We do not sell your information or use it to advertise to you or to your customers on anyone else's behalf.

Who else handles it

Supabase (database, stored in Mumbai, India), Vercel (website hosting), Razorpay (payments), Resend (email), Meta (your ad account), Windsor.ai (reads your advertising and store figures) and Anthropic (the AI that helps analyse figures and plan changes). Each handles only what its job needs.

How long we keep it

For as long as your account is open. Lead names and phone numbers are deleted 90 days after your plan ends. You can ask us to delete your account and its reports at any time; payment records are kept as the law requires.

Your choices

To see, correct or delete what we hold, write to am@the100xers.com from the email address on your account.

Who we are

THE100XERS LLP, Eldeco Centre, Block A, Shivalik Colony, Malviya Nagar, New Delhi - 110017. Phone +91 88005 99556.