Terms of service

Last updated 13 November 2026

OptimAds is a service of THE100XERS LLP. By paying for a plan you agree to these terms.

The service

For the term of your plan we plan, create, launch, watch and adjust advertising on Facebook and Instagram for one brand in one Meta ad account. This includes making pictures and videos for the ads and setting up or fixing the tracking the ads depend on. Advertising on other platforms is not included.

Our fee and your ad spend

• The plan price is the fee for our service. It is paid once, in advance, and does not renew by itself.
• Your ad spend is separate. You pay Meta directly, with your own payment method, in your own ad account.
• If your ad spend in a calendar month is above Rs 1,00,000, an extra fee is due for that month: 5% of the part between Rs 1,00,000 and Rs 5,00,000, and 3% of the part above Rs 5,00,000. It is worked out from Meta's own spend figure and shown on your dashboard after the month ends.
• If you ask a creator to make videos for your ads, you pay the creator directly.

Budget

We agree a monthly ad budget with you during planning and record how you agreed. We set it as a limit and check spend every day. Small moves of budget between campaigns inside that limit are made without asking each time, and every move is recorded with the reason. We do not raise the monthly budget without your agreement. If spend goes above the agreed budget in spite of these limits, the amount paid to Meta is not repaid by us, because the ads it bought were delivered to your account.

What you give us

Access to your ad account, Facebook Page and Instagram account from your own Meta Business settings, and, for online stores, access to your sales figures. You confirm you have the right to give this access. The accounts stay yours and you can remove our access at any time. We use the access only for this service.

Creatives and claims

• We go through the creatives with you before they run and record your agreement. No answer is never treated as approval.
• You are responsible for what your ads claim about your products or services. We check every claim with you before it is used, and you confirm it is true and allowed for your business.
• Pictures and videos may be made with AI tools, starting from your own photos. Where Meta requires it, the ad carries Meta's AI label.

Pausing

You can have your ads paused at any time. We may also pause ads when spend, results or an account problem call for it. After you pause, ads start again only after we have spoken with you.

Results

We do not promise sales, leads, a cost per result or a return on ad spend. Meta decides who sees each ad and what it costs. We report the real numbers, with Meta's figure beside your confirmed sales or leads, including when they fall.

Meta's decisions

Meta may reject an ad, limit delivery, or restrict or disable an ad account, Page or profile under its own rules. These decisions are outside our control. We follow Meta's advertising policies and will help you appeal, but we are not responsible for them or for the time they take.

Leads

For businesses that advertise for enquiries, the names and phone numbers of leads may be shown on your dashboard so you can mark which were good. They are visible only to you and to us, are used only for this service, and are deleted 90 days after your plan ends.

Payment and refunds

Refunds follow the refund and cancellation policy.

Liability

Our total liability for anything connected with the service is limited to the fees you paid us for the current plan. We are not liable for ad spend paid to Meta, or for indirect loss such as lost business or profit.

Contact

THE100XERS LLP, Eldeco Centre, Block A, Shivalik Colony, Malviya Nagar, New Delhi - 110017. Phone +91 88005 99556. Email am@the100xers.com.